Friday, March 09, 2012

Advertisers come crawling back to Rush; Rush says "No, thanks."

So, these guys caved to the leftists... and now, they discover, that there are a great many people out there not unlike me... not only Rush's listeners, of which I am not, but people heartily sick of leftist media manipulation, intimidation and exaggeration that led to this boycott nonsense.

Which, of course, brings us back to this:.
The lesson of Carbonite 
Posted by    Friday, March 9, 2012 at 10:00am 
Probably not a good idea to make decisions which could alter the course of company history on a Saturday night.
Will Carbonite become the next Sleep Train, and attempt to regain access to Limbaugh’s audience? Via Instapundit, Rush said no to Sleep Train and probably would to Carbonite:
OUCH:  Limbaugh Not So Hot To Get Faithless Advertisers Back:“The rift between Sleep Train Mattress Centers and Rush Limbaugh apparently became permanent today after Limbaugh reportedly turned aside the Sacramento retailer’s attempt at a truce.  Limbaugh rebuffed Sleep Train’s request that the controversial radio host resume his duties as a paid spokesman for the company.” 
Ultimately, he’s got the audience.  And the audience isn’t happy with the advertisers who’ve left.  So now it’s Limbaugh who’s protecting his brand, since if he went back to endorsing them it would look like his endorsement was only about the money, which would devalue it.
The week in Carbonite:
And much more on Professor Jacobsen's site.

Memo to those caving to the fringe left:

Be careful what you ask for: you just might get it.

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