As I promised, here's the update from Krogers/Fred Meyers.

.
A few days ago, I contacted Krogers, who owns Fred Meyers stores, and threw a fit.

The upshot is the bizarre idea that a store can show any price, no matter how ridicul;ous, and falsely claim that price to be their "regular price," so their "sales price" (which is also absurdly high) seems like a good deal... that is, $5.00 sale price for a $9.49 12 can container of Diet Coke.

Now, I really don't give a damn what these people charge. What pisses me off is that they LIE about the "regular price" in an effort to rip off people not paying attention like I do.

And my question is this:

If they're lying about this (and they are) then what else are they lying about?

So far, here's the response:

christie.metropulos@kroger.com

christie.metropulos@kroger.com

Dear Sir or Madam:

Thank you for contacting the Kroger Co. We do understand your concern about the high cost of groceries. We are committed to offering our customers good prices and are doing our best to keep the prices down. Please be assured that we would never intentionally mislead our customers concerning the prices.

I am forwarding your comments to our division office for review and consideration. If you have any further concerns please don't hesitate to contact us at 800.KROGERS.


Sincerely,



Christie Metropulos
Consumer Affairs

Reference: 6451232
.