Impacts on brands endorsing homosexual marriage: bipartisan disgust?

Here's an arcane position (But if anyone is going to have one, it's likely to be me.)

The left condemns the Koch Brothers for using their money in politics, but remain silent when George Soros does the exact, same thing.

The left condemns corporate money in politics but remain silent when unions do the exact, same thing.

And they certainly don't seem to have any problem with corporations who dump their money into issues they support.

"Evil corporations" indeed.

I have personally decided to avoid to the maximum extent possible (And it's increasingly difficult given their control of the markets) purchasing anything from companies who engage in absolute social engineering practices such as supporting gay marriage.

It is, of course, their right to do so. I don't deny it, nor do I suggest they shouldn't be allowed to do whatever they want with their money.

Correspondingly, it's my right to avoid patronizing companies that do.

And as it turns out, I guess I'm not the only one to feel that way.

Media Attempts Cover Up of New Evidence: Being Pro-SSM Hurts Brands Across Political Lines

September 12, 2012 at 11:00 am

The real story here is that if a company endorses SSM its reputation will suffer. Forbes, for instance, is trying to bury that finding with the headline "Higher Democrat Perception for LGBT brands" when in actuality brand support for companies perceiving to be pro-SSM has dropped among BOTH Republicans and Democrats:

"While overall Buzz scores for the index of brands have decreased among both groups, the decline is more significant among consumers who identify themselves as Republican."

Take a look at this chart for "brands which have publicly supported LGBT" filtered by Democrat and Republican consumers from January 1st to September 5th of this year. The brands measured are "Amazon.com, American Apparel, Apple, General Mills Brands, Google, Home Depot, J.C. Penney, Levi’s, Macy’s, Microsoft, Nabisco, Nike and Starbucks."

No matter how media outlets try to spin it the chart could not be more clear -- coming out for gay marriage hurts a corporation's brand:

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JC Penney, Starbucks, Home Depot, Levi’s... What do these companies have in common?

GRAPH: http://www.nomblog.com/27898/

Now, I'm not from the "It's on the internet so it must be true" school of thought; but these results are not counter-intuitive to me.