We've all heard about (and probably seen) the one second Miller High Life ad.
But this local Super Bowl ad beats that by a mile... or at least a half-second.
Originally published January 31, 2009 at 12:00 AM Page modified January 31, 2009 at 1:06 AM
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Seattle-based Ivar's Seafood Restaurants has purchased what it believes to be the shortest-ever Super Bowl commercial — half a second long.
Seattle Times staff reporter
If you miss it
View the ad here Sunday: www.ivars.net/index.php?page=ivar-s-half-second-ad
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Blink and you'll miss it.
Seattle-based Ivar's Seafood Restaurants has purchased what it believes to be the shortest-ever Super Bowl commercial — half a second long.
The commercial will appear regionally on KING-TV, the local NBC affiliate airing Sunday's game.
Ivar's advertising agency, Heckler Associates, won't say exactly when the spot will run, what a half-second of airtime costs or precisely what the commercial will show, other than "a flash of iconic imagery and a brief voice-over."
The Ivar's ad will run during one of KING's 5-second "station tags" — time allotted to local affiliates carrying the game.
After the spot airs, it will be posted on the restaurant chain's Web site, http://www.ivars.net/.
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